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Cigarettes News - Hotel Bans Cigarettes
Marriott Bans Cigarettes
Marriott International is snuffing out the smoke.
 The
multi-branded lodging company is eliminating smoking from its more than
2,300 hotels and its 400,000 guestrooms. Highly anticipated, the expected
move takes effect in September and will affect Marriott, JW Marriott, The
Ritz-Carlton, Renaissance, Courtyard, Residence Inn, SpringHill Suites,
Fairfield Inn, TownePlace Suites and Marriott ExecuStay brands.
The new policy includes all guest rooms, restaurants, lounges, meeting
rooms, public space and employee work areas. Already more than 90 percent of
Marriott guest rooms are non-smoking and smoking is not prohibited in most
public spaces due to local laws.
“Creating a smoke-free environment demonstrates a new level of service and
care for our guests and associates,” said J.W. Marriott, Jr., Chairman and
CEO of Marriott International. “Our family of brands is united on this
important health issue and we anticipate very positive customer feedback.”
The American Hotel & Lodging Association’s President, Joseph A. McInerney,
CHA, believes the smoking ban will actually be a business boon. “This is all
about building marketshare. Going non-smoking is a very positive thing for
Marriott, especially at economy and mid market levels,” said McInerney.
McInerney said by making this leap, the company should easily capture
significantly more loyal new customers than it will lose. He said the
Marriott brands could lose up to 11 percent of its customers but would
perhaps recoup an additional 20 percent, making the switch to cleaner air a
winning proposition on all counts.
While Starwood Hotels & Resort’s Westin went smoke free last January in its
77 properties, this announcement will affect all industry segments at once.
In one fell swoop, Marriott has declared a new battle ground for customer
acquisition and retention.
According to Bjorn Hanson, Ph.D. and Principal, PricewaterhouseCoopers
Hospitality and Leisure practice, this represents only the beginning of a
trend which could bring smoke free air to more hotels. Especially major
brands. “We will see more brands and hotel companies announce all smoke free
policies,” Hanson told Hotel Interactive. “The relatively small numbers of
smokers have lost their voice to many of the brands. The non- smokers
conviction in general is so strong that rooms, floors or even elevators that
pass through smoking floors are generating complaints.”
Hanson said the trend even extends to smokers themselves who prefer to stay
in non-smoking rooms.
At the New York Marriott Marquis, General Manager Mike Stengel said he
believes this is the future for the hotel industry and doesn’t believe it
will affect his hotel’s business. In fact, the number of rooms dedicated to
smokers has plummeted during the last 20 years from about 40 percent of
rooms to less than 10 percent today because the property gets so many
adamant requests for non-smoking rooms.
“I think it is the way the industry will probably go and we [Marriott] are
out in front of this,” Stengel said, who explained New York City is already
smoke free, which has had no negative impact on their business. “People are
concerned about their health and second hand smoke due to the harms of
tobacco.”
To ensure the rooms stay smoke free, Marriott International plans to charge
those caught smoking what is being dubbed a "recovery fee." Those caught
puffing in their rooms will have to pony up between $200 to $300 to
reimburse the hotel for shampooing carpet, dry-cleaning upholstery and
replacing linens and loss of revenue when a room can't be booked because of
the cleaning time.
The AHLA’s McInerney added that Marriott is not only looking to better
appeal to its non-smoking customers, but is also watching out for the health
and welfare of its employees too. “[Marriott] needs to be commended for
taking the initiative across all the brands.”
According to federal studies, smoking has been in sharp decline during the
last 20 years. However, about 20.9% of American adults still smoke. That’s
about 45 million people. Studies also note that it’s the leading preventable
cause of death, with more than 400,000 people dying each year to smoking
related illnesses.
The American Cancer Society notes that nearly one of five deaths is smoking
related and kills more Americans than alcohol, car accidents, suicide, AIDS,
homicide, and illegal drugs combined.
excerpt from:
www.hotelinteractive.com
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